Katy Integrative Casestudy | Digital Marketing

How WireMonster helped A Texas-based Gastroenterology Clinic

47%

47% hike in their online consultation & booking calls.

3

Ranked in top 3 positions on Google in 1st 3 months

67%

Instagram reach increased by 67% in the first month.

Katy Gastro Clinic

Company Overview

Katy Gastro is a specialist clinic that offers exceptional digestive care to help patients identify, treat, and manage their gastrointestinal issues. With board-certified physicians and expert staff offering convenient appointments in a comfortable environment, they are the premier destination for patients of all ages who are looking for top-quality GI care

Challenge

This Texas-based gastroenterology clinic partnered with us to gain enough relevant leads. Before collaborating with us, the clinic did not have a robust digital presence. They struggled to maintain their social profiles consistently. Another major challenge in managing the clinic’s digital campaigns was audience targeting. The client wanted the local organic reach for her clinic through digital platforms. Their target audience was very niche and geo-targeted to areas within and surrounding the city.

Our Solution

We implemented a combined digital strategy including social media management, SEO, and PPC advertising campaigns to increase the client’s lead flow throughout their target area. As of 2020, 46% of all Google searches were local. When location-based online campaigns are not executed properly, the business can miss its intended audience resulting in a low conversion rate. Our comprehensive SEO plan involved the implementation of all the critical optimization elements to optimize their website with high-volume and relevant keywords for their location. Besides, we revamped their website and consistently updated the blog with relevant content for better user experience and on-screen lead acquisition.

The Result

With the extensive implementation of digital marketing strategies to generate better results, we were able to –

Boost the clinic’s Google reviews and ratings organically.
Gain 47% hike in their online consultation and booking calls.
Rank in top 3 positions on Google for multiple high-traffic keywords in the initial 3 months.
Grow from 100 to 1100+ new followers on their company page in 1 month by posting engaging and educational content consistently.
In the first month, their Instagram channel reached 67% more people

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