Are you a small business owner looking to grow your company? Whether you are running a Web design company, an auto body shop, or medical practice, marketing is just as (or more) important as the service or product you offer.
In this era of big data and social media, digital marketing can seem like a minefield of analytics and status updates. But with some common sense and good planning, you can stay competitive and achieve your goals.
If you are looking for some tips on growing your business, read on for 8 fundamental marketing strategies you need to follow.
Digital marketing for a business is a puzzle of many pieces that need to be arranged most compellingly. You need to have both a vision and a sense of purpose without confusing the idea with an overbearing amount of strategic planning.
Marketing Strategy Checklist For Your Business
Here are some primary strategies you need to tick off from the checklist right away.
1. Claim your Google My Business Listing
The first step in getting found is using one of the most effective strategies in identifying prospects: claim your Google My Business listing. It is a free service that will help demonstrate to search engines that your business exists. Once you claim your listing, it will show up in SERPs for searched terms related to that business. GMB not only helps you to be found by potential customers using search engines, but it also helps in building your brand and authority in its local area.
2. Get your business website
A website is your central communications asset in this digital world. Owning a well-kept website is one of the most important and influential marketing activities you can do for the success of your business. It allows you to convert potential customers by showcasing your services, products, and all the relevant business information, helping you grow your clientele and, hopefully, revenue.
Although it takes time and effort to manage, build, optimize and maintain—the hard work compensates by putting you ahead of your competitors.
3. Invest in Search Engine Optimization (SEO)
The next most important thing you can do to grow your business is to boost your website traffic. SEO is one of the essential strategies for your business if you want to dominate the market. If you are not ranking on the first page of search results for your industry, you need to hire SEO experts to push your business online. The reason is simple: digital marketing is a race to the finish line, and SEO is the starting block.
4. Be where your customers are – Social Media!
Do you know that 54% of social browsers use social media to research products? And 73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business!
These statistics by Oberlo are a solid hint to get your business on social media platforms right away.
It is now easier than ever to build relationships with your customers through social media. Tap the opportunity and give your business the boost it needs. Also, integrating your social media accounts into your website allows people to approach you informally when they want.
5. List your business on relevant business directories
If you are a new business or looking to establish an online presence, get your brand listed where potential customers look for local business information, such as regional business directories or industry-specific directories, depending on the nature of your business. Do not just list your business address but also your correct phone number and email address so potential clients can get in touch with you.
6. Ask for reviews from your customers
One of the most powerful marketing tools in your arsenal is reviews. A customer’s review is their opinion about your business, which they can share on your professional profiles. The more positive reviews you receive, the better are your chances of persuading potential customers to choose you over your competitors.
Ask your customers to leave a testimonial about what they think about your product or service, not just for marketing. Take feedbacks as an opportunity to understand your audience and drawbacks to improve your services.
7. Start your blog
Surprisingly, many business websites do not have a blog. A company that takes its marketing seriously will always have a blog to publish its thoughts and ideas. It is not enough for the business to simply share the contact details on its website -provide your audience with valuable information through blogs that reach out to potential customers in a high-value manner.
8. Invest in paid ads
Most marketing involves spreading something onto someone who might buy something from you eventually. A way to reach the targeted audience for your products and services is through paid marketing. If you want to grow your business, one of the best ways is to invest in Google Ads or other social media advertisements like Facebook Ads, depending on your business. When used effectively, these ads will ensure that potential customers are headed towards your business and convert to paid customers, bringing in high ROI.
Note: Do not implement ads by yourself, as you may end up exhausting your entire budget with no quality leads captured. Consult the ad experts and skyrocket your reach and lead generation.
Hire the online marketing experts
It is a fact that all types of business owners are establishing their brands on the Internet, and you have to make sure that your strategies are working well for your business to perform better than your competitors.
If you need to focus on growing your business and do not have time to build regular marketing strategies, we can turn the tide. We are efficient, savvy, and experienced.