Conversion rates are the first thing most people notice when they are looking at Google Ads results and judging how well an ad campaign is doing.
After all, who wouldn’t want to double their conversions?
Google Ads might seem like just another marketing platform to generate leads and sales, but it’s much more than that. As an experienced Lead Generation Services provider, we can tell you Google Ads can be a powerful tool to find customers that are searching specifically for your products or services. This means, you don’t have to spend money to attract people who aren’t interested in what you have to offer—and that makes it an amazing way to increase your overall conversion rate with minimal effort and spending.
But that doesn’t mean you can sit back and let Google take care of all the work for you! It may sound like an easy feat, but the top leads can be generated only through smarter optimization techniques and changes to the way you use Google PPC Ads. You cannot fully rely on the platform as an effective lead generation tool to get your business in front of potential customers and convert them into paying customers.
However, with proper optimization and experimentation, you can increase your digital lead generation conversion rate by up to 50% and start seeing results in just a few weeks.
Why Use PPC For Lead Generation?
If you are considering using a PPC platform for your small business, whether it is social media advertising or Facebook ads, you might want to explore Google AdWords for online lead generation.
The way that it works is the lead generation agencies bid on certain keywords relevant to their product/service and set daily budgets. When users conduct searches through Google, those relevant keywords pop up in related searches, resulting in high click-through rates (CTR).
That being said, many small businesses don’t realize just how successful running a campaign through AdWords can be for lead generation. It costs very little money to test (if you are savvy about managing bids) and because leads come directly into your email inbox, there is minimal work done outside of driving traffic via content marketing efforts.
But it all starts with learning exactly what AdWords do and setting up a winning strategy—and that is where this blog comes in.
Smart advertisers, including our lead generation agency, optimize Google PPC to focus on two things:
- Conversion Rate Optimization
- Reducing Conversion Costs
Optimizing your budget and maximizing conversions is essential if you plan to implement these ads.
5 Tips to 2X Your Google Ads Conversion — Strategies By A Top Lead Generation Agency
This list provides methods that have been proven effective by some of the best advertisers in the world. If you follow these tips religiously, your conversion rate will probably increase—there’s a good chance it will double!
1.Don’t Bid On Irrelevant Keywords
Sometimes, it’s hard to resist placing a bid on a keyword just because it looks like an opportunity.
But in reality, keywords that don’t relate to your business are more likely to get you clicks from people who aren’t actually looking for your services, which can result in low conversion rates and wasted ad spend.
To avoid wasting money on clicks that might not turn into conversions, consider placing bids only on keywords related to your industry or business niche.
For example, if you own a landscaping company in Texas, consider using landscaping as your target keyword instead of lawn mower service. When a resident in Texas searches for local lawn mower service online, they probably want to go directly to businesses offering lawn-mowing services near him, whereas someone searching for landscaping is probably already thinking about hiring a landscaper and may be ready to research quotes—just what you want!
Reach out to the expert lead generation agency for consultation on growing your local business online.
2.Track Your Conversions
Tracking your conversions will help you determine which of your ads are most effective and which ones need to be tweaked. You can easily find out what’s working by tracking how many people opt-in to your mailing list, sign up for a free trial or make a purchase from your site. It all starts with setting up goals in AdWords.
This is relatively easy and will tell you when (and if) one of your ads leads to specific goals on your website. Once you have these set up, it’s time to see where things are breaking down.
Sounds gibberish? A lead generation agency can help you with best advice.
When you start tracking traffic from your ad campaigns using Google Analytics you’ll begin to notice trends that impact conversion rates like page load times and landing page optimization issues. Fixing problems that arise here will go a long way toward improving both your performance and profits!
3.Keep Testing & Innovating
Through our years of experience as a lead generation agency, we have come to a conclusion that certain ad types convert better than others for different objectives. For example, Display Network and AdSense ads don’t give you as much control over copy (so they tend to have lower CTRs), but they tend to be very high quality traffic that converts at a higher rate. Depending on your industry and business model, it might make sense to focus more on one type of ad or another. It’s a good idea to start testing different types of ads right away so you can quickly figure out what works best for your site.
Besides, to ensure an effective lead generation PPC campaign, you must test for different elements on your landing pages and ad copies.
Ps. One element performing better than another does not necessarily mean it is the best option. Also, if your online lead gen campaign is going to last for several months, you don’t have to keep on testing the same elements multiple times.
4.Optimize Ad Copy for Landing Pages
What would you do when you open a link which directs to something you were not looking for? You would straight tap the close button. Similarly, when your potential lead comes to a landing page from a Google search ad and it is different than what they expected, their next move will be to leave the web page if it doesn’t contain what you want. When your landing page is not in sync with your ad copy, this is exactly what happens.
In addition, every time a user clicks on your ads, you spend money. Therefore, ensure that you provide relevant information to users who click on your ads for more chances to convert them into clients. Besides improving your quality score, this strategy will also reduce your cost per click.
It is best if you hire a lead generation agency in Texas for assistance with digital promotions of your business. Hiring the professionals instead of doing it yourself will save you so much time and effort, while letting you focus on other necessary tasks and ensuring you get the best results.
5.Negative Keywords Are Important
For the phrases you don’t wish to appear for on Google ad results are called negative keywords. For instance, if you are running an ad to share multiple job opportunities but do not currently have any job opportunities for content writers, then you might want to add “content writers” as a negative keyword phrase. In this way, your ad will not appear when people search for “jobs for content writers”.
The use of negative keywords has two advantages.
One, that the users will not be able to see your ads, therefore, no unnecessary clicks on them. The visitors do not have to waste time going to your site only to leave right away. Thus, your bounce rate decreases, and your quality score remains unaffected. Second, since the users won’t click your ads, you won’t waste your precious bucks.
The Final Words
To figure out what’s working and what isn’t, you need to be constantly monitoring your click-through rate (CTR) and conversion rate. As a rule of thumb, an ideal ad has a 1% CTR. If you have an ad with a higher CTR, then tweak it and keep testing until you get a smaller number. And when it comes to conversion rates, aim for 2-3%. Many lead generation agencies suggest using free tools like Google Analytics or Kissmetrics for tracking conversions. There are other factors that affect conversion as well. For instance, think about how clean your landing page is and whether or not you have unique branding in place.
You also want to make sure that whatever product/service you are selling fits in with your target market—if someone sees an ad about an online course but they are searching specifically for content marketing strategies, there’s a good chance they won’t convert on that offer.